The Yale School of Management offers a course called “Digital Marketing: A Strategic Perspective.” This course covers topics such as customer journey mapping, digital marketing metrics, content marketing, social media marketing, and search engine optimization (SEO). The course is designed for marketing professionals, entrepreneurs, and business leaders who want to develop their digital marketing skills and gain a strategic understanding of how to use digital channels to reach their target audience effectively.

By taking this course, students will learn how to create a digital marketing strategy that aligns with their organization’s goals, analyze and measure the effectiveness of their campaigns, and optimize their marketing efforts to achieve better results. The course also includes case studies and practical exercises to help students apply their knowledge to real-world situations.

Overall, the “Digital Marketing: A Strategic Perspective” course at the Yale School of Management can provide valuable insights and skills for anyone interested in mastering digital marketing and staying ahead in today’s competitive business landscape.

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