The Yale School of Management offers a course called “Digital Marketing: A Strategic Perspective.” This course covers topics such as customer journey mapping, digital marketing metrics, content marketing, social media marketing, and search engine optimization (SEO). The course is designed for marketing professionals, entrepreneurs, and business leaders who want to develop their digital marketing skills and gain…
Read MoreThe MBA Essentials program covers a range of topics that are fundamental to business success. These include accounting, finance, marketing, strategy, and operations management. Through online lectures, interactive case studies, and group discussions, participants will learn how to analyze financial statements, evaluate business opportunities, develop effective marketing strategies, and make data-driven decisions. One of the key…
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